Date: October 31, 2020
Created by:
Will Polliard, Director of Sales
Blueleadz
Prepared for:
Thiago Santiago, Marketing Director
Gympass
Some agencies say they “do inbound marketing” – we live it. Founded in 2009, Bluleadz was one of HubSpot’s orginal partner agencies and are proud to be one of the first Diamond partners. Our team members are creative, innovative and passionate.
As a result, we believe that we present a strong case for partnership as regards the COMPANY NAME website redesign project and are pleased to submit our proposal for consideration.
Concurrent with the website redesign, S2 will formulate and professionally execute a marketing game plan that seeks to drive value for the COMPANY NAME via a strategic Inbound Marketing program aimed at improving performance across the complete visitor journey: Attract, Convert, Close and Delight.
Ultimately, Salted Stone hopes to become a trusted partner and an extension of the COMPANY team, operating as marketing infrastructure in a variety of perspectives to help ITR achieve its overall business objectives.
Given the inherent synergies between the website and inbound marketing program, S2 will redesign the COMPANY website in a manner that seeks to integrate the basic tenets of lean / agile development. By doing so, S2 will minimize many of the risks inherent to the traditional website design process and – instead – treat the COMPANY NAME website as an iterative, continuously evolving marketing platform.
Confidential | Bluleadz Inbound Agency
Introduction | 1
You have challenges – we have solutions.
Sample Company XYZ has seen tremendous success as a company, but now you’re ready to grow. To this point, your company has participated in several marketing efforts, but you feel like there hasn’t been a great degree of focus. Since you need a holistic approach to your marketing, you are considering an inbound marketing partner to join forces with you to reach your customer goals.
You have a goal to work with 200 new customers within one year (average of 17/month). At your current close rate of 35%, you’ll need to generate approximately 50 high quality leads per month, meaning that they reach the bottom of the funnel and become a sales qualified lead.
If a “guesstimated” 20% of your leads move all the way through the buyer funnel, you’ll need to generate 250 top or middle of the funnel leads. Your current visitor to lead rate is 1.2%, but your goal is closer to the 3% rate. At 3%, you’ll need to increase your traffic from 4,500 visits/mo to 8,300 visits/mo to make the process viable.
Given the inherent synergies between the website and inbound marketing program, S2 will redesign the COMPANY website in a manner that seeks to integrate the basic tenets of lean / agile development. By doing so, S2 will minimize many of the risks inherent to the traditional website design process and – instead – treat the COMPANY NAME website as an iterative, continuously evolving marketing platform.
Confidential | Bluleadz Inbound Agency
Executive Summary | 2
Sample Company XYZ has seen tremendous success as a company, but now you’re ready to grow. To this point, your company has participated in several marketing efforts.
Confidential | Bluleadz Inbound Agency
Timeline | 3
“I have loved working with Bluleadz, they have done everything for us from the top down. From helping to redesign our website and making sure it is optimized to helping us put together a clear plan of attack not only for our marketing but also our social media presence, They are a wonderful resource and the service they offer is outstanding.”
- Tracy Chapman, Person at XYZ Company
“I have loved working with Bluleadz, they have done everything for us from the top down. From helping to redesign our website and making sure it is optimized to helping us put together a clear plan of attack not only for our marketing but also our social media presence, They are a wonderful resource and the service they offer is outstanding.”
- Tracy Chapman, Person at XYZ Company
“I have loved working with Bluleadz, they have done everything for us from the top down. From helping to redesign our website and making sure it is optimized to helping us put together a clear plan of attack not only for our marketing but also our social media presence, They are a wonderful resource and the service they offer is outstanding.”
- Tracy Chapman, Person at XYZ Company
Confidential | Bluleadz Inbound Agency
Recognition | 4
Our services are provided on a month-to-month basis and can be cancelled at any time by either Bluleadz or the client.
By signing below, [Client.Company] agrees to accept this proposal and enter into a contractual agreement with [Sender.Company] beginning on the date of signing.
Confidential | Bluleadz Inbound Agency
Terms and Conditions | 5